PJ Aldred DipFM - résumé

Our specialist Events and Marketing Consultant, PJ Aldred, has over 15 years experience in the events, market operations and marketing industry. She has held senior management positions within events and market organisations, facilities operations and publishing together with many years of experience in public relations and marketing. Employed by local authorities, charities and corporates in addition to consultancy work, she works well as part of a team and is also an excellent self starter.

 

recent campaigns and projects

PJ's most recent and current roles include Event Manager for Brighton & Hove City Council & the BBC's Springwatch, the Pride campsite, Streets for People, Children in Care Awards and operating general and specialist markets in Horsham and Brighton. Pj has previously held long term positions as the Operations Manager for Brighton Pride and Centre Manager for Piries Place in Horsham.

work experience

  • Aldred Associates Ltd - director; events and markets consultant and management
  • Pride South East Ltd - operations manager, brighton pride
  • Bespoke Films Ltd - publishing director
  • Newsquest Ltd - editor
  • Crime Reductions Initiatives Ltd - consultant
  • Knight Frank - shopping centre manager

additional experience

  • Brighton’s ‘Where Else’ campaign - board member
  • Horsham Town Centre Forum - marketing officer
  • Brighton Pride - chair
  • Horsham Christmas Committee - chair
  • Horsham Chamber of Commerce - secretary

qualifications & training

  • DipFM - Diploma in Facilities Management at Reading University, CEM
  • NCTJ – Periodical Journalism
  • Common Purpose
  • Business Skills – Brighton BTEC
  • Emergency First Aid
  • NVQ in Spectator Safety
  • Fire Safety at Work
  • Security Industry Authority - DS licence
  • Project Griffin - counter terrorism
  • Fork Lift licence - class groups B1 and J1

references*

Frances Chambers, Ranger Manager, Brighton & Hove City Council

PJ has worked on Springwatch for the last four years and she continually surprises me with her innovative approach to this annual event, PJ is excellent at dealing with unforeseen problems and is an excellent decision maker. PJ always puts in the 110% and keeps her sense of humour in any situation. It has been and will be a pleasure to work with PJ.

Ian Taylor, Events Officer, Brighton & Hove City Council

It is heartening that you were able to produce the event that you did whilst not compromising on all the " boring " bits of Health, Safety and Welfare. I thought that the Event Safety Management Team worked very well together on the day and had a real team feel to it - probably borne of the fact that you have kept the same nucleus of people together and everyone knew what they were supposed to be doing from the outset.

I know that you personally must have put in hundreds (thousands?) of hours of work from attending planning meetings, table-tops, debriefs through to operational management on the week of the event. Thanks for being cheery throughout and always seeing the bigger picture.

Paul  Pearce, Chief Superintendent, Sussex Police

In particular I would like to single out PJ Aldred,  who once again worked closely with my planning staff. She was always available  to provide information and assistance, and it is clear that she was focused on  ensuring that the things that could go wrong did not. PJ has a clear  understanding of the public safety responsibilities that event organisers have  and the priority that must be given to these. She has a 'can do' attitude and  my staff really appreciate the assistance she was able to give.

Gill Buchanan, Chairman Horsham Town Centre Forum

PJ worked on key events in the town centre from 1994 until 2001. Her commitment, drive, enthusiasm and sense of humour were key assets to Horsham and working with her was always a pleasure.

Our significant achievements included seven Christmas Lights Switch-on events attracting up to 10,000 visitors to the town centre and including fireworks set to music, the launch of Sunday trading in the town underpinned by a Sunday market in Carfax which ran for a number of years and the inception & launch of Your Horsham magazine – something still going strong in 2007.

None of these projects would have been successful without PJ’s input and her presence in Horsham is still missed today.

Sue Drummond, Head of Leisure Services, Brighton & Hove City Council

You have continued to build strong working links on behalf of Pride with all the major agencies that contribute to support and help make Pride happen - particularly the Parade, Park and St James's Street. As always you put a huge amount of energy into Pride and the Park event, not just over the build up and actual day itself but also in the planning period running up to it.

This year's Pride also reflected how the whole team adapted to the various changes in the people involved in the planning and delivery of the event. I know how challenging this was but the positive and confident approach taken I am sure reflects the respect and experience that everyone has built up, and the commitment to look for improvements to each year as well.

 

* All published references refer to PJ's consultancy work and past employment. Copyright remains with the authors.